What two types of remarketing can be used on Google display ads?

two types of remarketing on google display ads

Standard remarketing: This type of remarketing shows ads to past visitors as they browse network websites and use network apps

. It is the use of remarketing lists to display generic ads to people who have already visited your website or application

Dynamic remarketing: This type of remarketing takes remarketing to the next level with ads that include products or services that people viewed on your website

. It allows you to show the products or services users have viewed on your website during the previous visits. The message is tailored to a specific target audience and, therefore, more effective

what is the difference between standard and dynamic remarketing


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