two types of remarketing on google display ads
Standard remarketing: This type of remarketing shows ads to past visitors as they browse network websites and use network apps
. It is the use of remarketing lists to display generic ads to people who have already visited your website or application
Dynamic remarketing: This type of remarketing takes remarketing to the next level with ads that include products or services that people viewed on your website
. It allows you to show the products or services users have viewed on your website during the previous visits. The message is tailored to a specific target audience and, therefore, more effective
what is the difference between standard and dynamic remarketing
